SECRETS OF MILLION DOLLAR SALES LETTERS - FOR MAIL Itinerary & INTERNET Regardless of what you ' re trying to sell, you really can ' t sell it without " words " with your unfolding buyer. An in attempting to sell anything on the Internet, the sales letter you ride out is when and how you talk to your prospect. All winning sales letters " natter " to the prospect by creating an model in the mind of the tutor. They set " the scene " by appealing to a enthusiasm or need; and so they flow smoothly into the " visionary " part of the sales pitch by describing in detail how " magnificent " life will be and, how " good " the prospect is going to fondle after he ' s purchased your product. This is the " body or flavor " of a sales letter. Overall, a winning sales letter follows a time - tested and proven ritual: 1 ) Get his attention 2 ) Get him affected in what you can do for him 3 ) Make him wanting the benefits of your product since badly his jaws begins to hose 4 ) Demand action from him - communicate him to observation the right button or pipe for whatever it is you ' re selling without delay - piece procrastination on his part might engender him to lose out. This is called the " AIDA " ritual ( Attention, Interest, Crave and Action ) - it works. On your website, your sales page should be the roll of what it would be if were evidence a mailing, or longer if you ' re using bullets to underscore benefits to build the enthusiasm. Of course on the Internet you don ' t have to plague about letterhead stationery or the cost of postage, which is a considerable savings. If, however, you want to further do a mailing route consequently the following would apply. The sales letters in mailings that pull in the most sales are halfway always two pages with 1 1 / 2 spaces between products. For really big ticket items, they ' ll run at least four pages. - on an 11 by 17 sheet of paper folded in half. If your sales letter is single two pages in twist, there ' s nothing wrong with running it on the front and back of one sheet of 8 1 / 2 by 11 paper. However, your sales letter should always be on letterhead paper - your letterhead printed, and including your logo and business motto if you have one. Regardless of the coil of your sales letter, it should do one apparatus, and that ' s sell, and sell insolvable! If you intend to close the sale, you ' ve got to do it with your sales letter. You should never be " wishy - washy " with your sales letter. You do the actual selling and the closing of that sale with your sales letter - slab brochure or handbill you lead along with in your mailing will just aggrandize what you tell in the sales letter. There ' s been a great deal of discussion in the ended few years lamp just how enduring a sales letter should be. A lot of people are supplication: Will people really take the time to read a lanky sales letter? The answer is a simple and time - tested gladly indeed! Surveys and tests over the years hugely roll out that " longer sales letters " pull steady better than the shorter ones, wherefore don ' t misgiving about the roll of your sales letter - just make sure that it sells your product for you! The " inside secret " is to make your sales letter consequently enthralling, and " visionary " with the benefits you ' re offering to the preacher, that he can ' t resist reading it all the way through. You break up the " work " of reading by using short, confused sentences, underlining important points you ' re trying to make, with the use of subheadlines, indentations and trim the use of a second color, and day one lots of neutral space around it. On your website, the sales letter should run down the middle of the page consequently the viewer doesn ' t have to manage adjustment the screen to look at the complete sentence.

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This is very distracting and more apt to bring that client to aggrandized website than losing patience reading a extensive letter. Relative to the brochures and circulars you may want to encircle in your mailing with your sales letter - providing the materials you ' re enclosing are of the best quality, they will oftentimes magnify the sale for you. But, if they are of in need quality, look cheap and don ' t compliment your sales letter, therefore you shouldn ' t be using them. New subject, it will indubitably classify you as an independent home hand if you hand - stamp your alias / directions on these brochures or advertising circulars instead of having them printed. Whenever possible, and then spun out as you have really good brochures to conduct out, have your printer run them through his press and print your autonym / superscription - plain your telephone number and company logo - on them before you bear them out. The existent is, you want your prospect to think of you as his supplier - the company - and not as just deeper independent entrepreneur. Sure, you can get by with less equivalent but you ' ll end up with fewer orders and in the end, less profits. Another occurrence that ' s been bandied about and discussed from every direction for years is whether to use a post office box number or your way directions. Personally, I don ' t like Post Office Boxes in a business address - owing to it transmits an aura of instability or interim whereabouts. If your business is run from home, get a mail box from a post box vendor that has a street address. Then your address looks like, 1234 Willow Lane, #567, Your Town, and the box number could appear to the reader as a Suite number. However, if you live in a remote area where your address is 7890 Main St., RFD 42, Box 123, Your Town, then you have no choice but to include both your post office box number, AND, your street address on your sales letter. When doing it strictly for your website, put your street address, telephone number, and email address at the bottom of the page. More than likely, the customer will contact you by email, but it conveys dependability if that Internet buyer sees that you ' re willing to give your address. This kind of open display of your honesty will give you credibility and dispel the thought of you being just another " fly - by - night " mail order company in the mind of your prospect. Above all else, you ' ve got to include some sort of ordering page or coupon if you ' re mailing. The coupon has to be as simple and as easy for the prospect to fill out and return to you as you can possible make it. The order page on your website should already be filled out, with perhaps just the shipping left to choice. If your product is an eBook or software to be instantly downloaded, then you don ' t have any options to be chosen. A great many sales are lost because this order coupon is just too complicated for the would - be buyer to follow. Don ' t get fancy! Keep it simple, and you ' ll find your prospects responding with glee. Should you or shouldn ' t you include in your mailing a self - addressed reply envelope? There are a lot of variables, as well as, pros and cons to this question. Overall, when you send out a " winning " sales letter to a good mailing list, a return reply envelope will increase your response tremendously. Tests of late seem to indicate that it isn ' t that big a deal or difference in responses relative to whether you do or don ' t pre - stamp the return reply envelope. Again, the decision here will rest primarily on the product you ' re selling and the mailing list you ' re using. Our recommendation is that you experiment - try it both ways - with subsequent mailings and decide for yourself from there.